Draw Something Bought By Zynga

The super popular App – Draw Something has been bought by Zynga. Zynga has just confirmed that it has purchased Draw Something developer OMGPOP. The price is expected to be around $200 million. Which is quite a lot for just another gaming app.  Zynga’s chief mobile executive David Ko would not confirm the details of the deal during the press announcement. Though, by now we all know it. Zynga has really bought the app maker. Which is great news for the App industry. Here are the highlights from the announcement:

• Draw Something, OMGPOP’s most popular app, has been downloaded more than 35 million times in 6 weeks. Before Draw Something, OMGPOP had about 20 million players across all its games.
• OMGPOP CEO Dan Porter is now VP and GM of Zynga New York. He’ll join the rest of Zynga’s New York staff and lead the team. Zynga is adding 42 new employees in the acquisition.
• Expect a lot more social features in Draw Something soon, like taking pictures and chat. Normally mobile games like Draw Something are  resource-intensive, but Zynga’s infrastructure will make it possible to add those features.
• Zynga didn’t buy OMGPOP just for Draw Something. Ko has “always had his eye on the company” and it’s a natural fit for Zynga, he said.