‘Drawing Ads’ in Draw Something!

Doritos - Draw Something

You might have noticed that among the words, such as ‘tree’ and ‘sun’, there are also (popular) brands and their products.
This is part of an advertising campaign and a innovative and clever way to strengthen a brand, because users have no idea they are actually ‘drawing ads’. KFC, Doritos and NHL are already participating in this new way of advertising.

If this drawing-ads-model is a success than it could also be a good opportunity for smaller companies to strengthen their brand, because when users have to draw/guess a word or in this case a brand they do not know they will search it on the internet and a result could be more traffic to the website.

What do you think of this new way of advertising?