You might have noticed that among the words, such as ‘tree’ and ‘sun’, there are also (popular) brands and their products.
This is part of an advertising campaign and a innovative and clever way to strengthen a brand, because users have no idea they are actually ‘drawing ads’. KFC, Doritos and NHL are already participating in this new way of advertising.
If this drawing-ads-model is a success than it could also be a good opportunity for smaller companies to strengthen their brand, because when users have to draw/guess a word or in this case a brand they do not know they will search it on the internet and a result could be more traffic to the website.
What do you think of this new way of advertising?